Marketing News

Persil Partners with Christian Siriano to Ring In 24-Hour Wardrobe Refresh Hotline

The lauded fashion designer will offer fabric care tips on TikTok Live on June 26.

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By: Lianna Albrizio

Associate Editor

Persil laundry detergent is teaming up with American fashion designer Christian Siriano to host a 24-hour Wardrobe Refresh Hotline on TikTok Live to help consumers outfit-repeat and care for their clothes like a fashion pro. Siriano will offer consumers a fresh perspective on how to style their own wardrobe’s go-to items so they can wear, wash and repeat with confidence, per marketers. The virtual event will kick off on June 26 at 6 pm. ET and run through 6 pm ET on June 27, offering...

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